Wednesday, May 18, 2011

Angry Birds

Wanna watch the designers from Rovio design a level for Angry Birds... then check it n00bs...



What's neat about this video is not only getting to watch The Swedish Chef create a level, but also getting to hear the Rovio CEO talk about how the company wanted to keep the "story line" vague and non-specific going so far as to not even name the birds.

He wanted players to make the game their own. Take it and share it and apply their own experiences and ideas as they shared it with other people.

Hell, I will admit I named the birds and then also continue to play the game for several hours a day. It's not just because it is an addicting game it is because it is an easily addicting game that leaves itself open with little to no resolution... until the next level.

It would be a great lesson if I could, for the life of me, figure out how to use it around my office. Since we don't sell a product, per se, rather we sell an experience on campus and through classes that are well defined and regulated by state and national rules...well, there is not a whole lot of ambiguity to play with there.

However, I think I have an idea for something we can use during Friday's graduation that plays on the "My experience..." theme...

Let's see if I can pull it off.

1 comment:

emawkc said...

It seems like a campus environment might lend itself to some kind of augmented reality/places check-in type "game" experience. Maybe some sort of geo-check-in badge thing like Foresquare or SCVNGR/