Troy Library from Jennie Hochthanner on Vimeo.
I love this video as it walks through how one group decided to help support its local library. The conversation was being dominated by anti-tax groups that had become well-organized and were well-funded. The conversation was centering around the fact that the community's public library needed a tax increase to stay open.
Rather than talking about tax increases, this group refocused the conversation onto the importance of books and reading.
Cool stuff and an interesting reminder of how quickly good messaging can expand online.